Our People
DEMAND SPORT BRINGS TOGETHER A WEALTH OF
INTERNATIONAL MEDIA AND NEW MEDIA EXPERIENCE.
Luke Reinehr - Chief Executive / Director
Luke has pioneered Digital Media opportunities with international Sporting organisations such as the BCCI, Union of Cycliste Internationale and GAISF. As part of this strategy, Luke has attained the support of leading technology groups around the world, such as Sun Microsystems, Wipro, Microsoft and MLB.com, the world’s leading online sports community to focus on empowering sports associations with their Digital Media rights and their sporting communities.
Luke holds degrees in Law and Arts and practiced for many years as a commercial partner at Kahn & Clahr and then Reinehr Rockwell where he was responsible for project negotiation and documentation on many of Australia’s most significant resource projects. A sailing tragic, Luke is also a committee member of the Sandringham Yacht Club, Victoria Australia.
John Feenie - Director
With a proven track record in opening new markets including Asia, the Indian subcontinent, Europe and the United States, John has over 25 years of strategic, management and operational experience. During his 10 years at The Walt Disney Company, he most recently served as Executive Vice President, China Affairs. Previously based in Hong Kong, John was also President, Asia/Pacific for the Company’s Consumer Products Division, building businesses across Asia/Pacific and the Indian Subcontinent.
Prior to joining the Disney organization, John worked as Vice President for Philip Morris Asia, Inc. where his responsibilities included a period as Managing Director, Japan and responsibility for the Company’s tobacco activities in the Indian Subcontinent and ASEAN. He is a graduate of the University of Sydney, earned his MBA from Macquarie University in Australia and attended the Advanced Management Program at the Harvard Business School.
John Dollisson – Director / CEO TCN India
John is Director / CEO of TCN India, a Demand Sport company responsible for advising the Board of Control for Cricket in India (BCCI) on new media initiatives such as mobile strategy and branding.
He has extensive experience in the Asia Pacific region as Chairman of Australasian Marketing Group, a company providing marketing, strategic planning, market access services and specialist expertise to Australian and Asian companies/government bodies. During 2003-04 John was an advisor to a leading industrial company in India. John has 33 years experience in government, industry and sports marketing and advertising including 10 years in Asia, Europe and the US running and floating advertising and sports management companies in Hong Kong, China and Australia. This included the establishment and management of Media Partners International, now a public company in the HK, China and Taiwan, COO of Sports and Outdoor Media PLC including CEO of the International Sports Group during the Sydney Olympics.
John was the CEO of the Boyer Group managing the advertising rights at all of Australia’s and the UK’s test and county cricket grounds. Prior to his work with Philip Morris he spent 10 years in the Public Sector with the Australian Prime Minister’s Department in Canberra as a key advisor. John has undergraduate degrees in Economics, Politics and an MBA.
Michael Payne – Director
Michael is Special Advisor to Demand Sport and has been at the forefront of the sports marketing industry for nearly 30 years. Nominated as one of the world’s most influential marketers by Advertising Age, Michael became the International Olympic Committee’s first ever Marketing and Broadcast Rights Director in 1988, where he oversaw and directed the creation of a multi-billion dollar global marketing portfolio, co-coordinating the marketing effort for 15 Olympic Winter and Summer Games. His business book, “Olympic Turnaround” (Published London Business Press – June 2005) details the business story of how the Olympic Games stepped back from the brink of bankruptcy to become the world’s best known brand – and a multi billion dollar global franchise, has earned critical acclaim in the industry and been translated into more than 10 languages.
In September 2004, Michael joined Formula One Management, as Special Advisor to the Chairman/CEO Mr. Bernie Ecclestone. Michael is a member of various international advisory boards, including Imperial College, London; The World Sports Congress and the Montreux Jazz Festival and consults with various organisations from WPP to British Telecom on their sports business strategies. A regular commentator on sports marketing industry affairs for CNN, BBC and other global media groups, Michael, a British citizen lives in Lausanne, Switzerland.
Angus Middleton – Non-Executive Director
Angus was appointed as a Non-Executive Director of Demand Sport on 1 April 2008.
Angus is the principal of SA Capital which he formed in 2005 after nearly 25 years of stockbroking including membership of the Adelaide and then the Australian Stock Exchange.
SA Capital and its associates have been involved in advising and raising equity for corporations in the form of venture capital, seed capital, private equity, pre-initial public offering and initial public offerings. SA Capital and its associates have also been active in the secondary or listed market. Angus has particular experience in funding and expansion activities.
Neal Pilson – Special Advisor
Neal H. Pilson, is a Special Advisor to demand Sport with particular focus on the US market. Neal is a senior industry executive and former president of CBS Sports, and is active in all areas of sports television, media and marketing. Neal was recently included among the top 20 most influential media executives by the Sports Business Journal and was the only independent consultant on the list.
Neal currently works with NASCAR (negotiating its historic $2.4b network television agreements with Fox, NBC and Turner and also consulted on the recent $4.5b extension and renegotiation of those agreements with Fox, Turner and ESPN), the International Olympic Committee (IOC consultant in connection with the license to NBC of U.S. television rights to the 2010 and 2012 Olympic Games for $2b and has been engaged to consult on U.S. television strategy for the 2014 and 2016 Games), Arena Football League, LiveTV (the wholly owned subsidiary of jetBlue Airways), Wasserman Media Group, International Association of Athletics Federations, Rose Bowl Management Committee, World Series of Poker, NCAA, Major League Baseball, College Sports TV, UBS Bank, FIBA, The University of Michigan, EchoStar, Thoroughbred Championship Tour, Virtual Spectator, the LPGA, Daytona International Speedway, the WNBPA, Vans Triple Crown Series and The University of Notre Dame.
In two terms as President of CBS Sports (November 1981 - September 1983 and December 1986 - March 1994), Pilson was responsible for negotiating broadcast agreements for all of CBS's major sports franchises including the NFL, the NCAA Basketball Tournament, The Masters, PGA Golf, the U.S. Open Tennis, college football and basketball and he handled the acquisition of domestic television rights to the 1992, 1994 and 1998 Olympic Winter Games. During his tenure, the CBS production unit won major Emmy Awards for coverage of the Final Four, NFL Football, Major League Baseball, the Daytona 500 and other events, as well as a George Foster Peabody Award for The Masters. In December 1994, the International Olympic Committee awarded Neal the Olympic Order, the highest honor given by that organization.
Tony Phillips – Chief Executive, AD+Demand
Tony started his career with theatrical producers as a company and tour manager.
He joined the advertising industry in 1986; his primary roles have been senior account service positions at Grey Advertising handling the retail division, General Manager of a direct marketing company controlling Mail order and loyalty marketing for a major department store.
Tony joined George Patterson Bates the largest Australian agency and part of Bates Worldwide (now WPP) to grow their retail business. He established the new agency brand AdTown, which to date is the fastest start up agency in Australian Advertising. Quickly attracting a major airline, Kmart, Shell, Myer Department Stores, a Health Insurance client and Pillsbury foods.
Following this success, Tony was then appointed to the role of Managing Director, George Patterson Melbourne. The client base included National Australia Bank, Fosters Brewing, The Australian Football League and Cricket Australia.
He is a board member of the Australian Centre for the Moving Image @ Federation Square, The Alfred Hospital Foundation, and a committee member of the Sandringham Yacht Club and NGV Members, National Gallery Victoria.
Alexandra Reinehr – Project Governance and Management
Alex started her career in commercial television and niche magazine publishing where, concentrating on sport, she produced content for shows such Australian Rules football (AFL), the Australian Open Tennis live coverage, the Herald Sun-Tour cycling event, Australian Skiing Magazine and Outdoor Australia magazine. In addition she worked for several years on channel Tens Sports Tonight program where in 1995 she won the Australian Cricket Boards award for best Cricket Story in the Media.
Seeing opportunities with the convergence television and the internet, Alex made the transition to new media and joined the Eclipse Group, Australia’s leading online software company, where she provided strategic direction and project managed large and complex software and internet solutions for clients such as the Office of the Commonwealth Games (OCGC), Lonely Planet Publications, and The Department of Innovation, Industry and Regional Development (DIIRD) amongst others.
She has represented Australia at the Duathlon World Championships and was a competitive road cyclist at a national level. This understanding of athlete and sporting fan coupled with her wide range of true multi-media experience brings a unique perspective to Demand Sport.