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Sporting website publishers understand the passion inspired by sport with many predicting that sports video content will power future online growth in the same way sports content was a major driver of pay-TV adoption. The missing link, however, is that online publishers have been unable to fully realize the revenue potential of online…until now.
AD+Demand is a contextual, in-video advertising platform capable of harnessing and exploiting the rich fabric of sport, enabling online publishers to greatly enhance the value of their online video.
Through an intuitive web interface AD+Demand enables online publishers to associate advertising with specific sporting moments such as goals, home runs, and even crowd excitement that lie inherent within their video inventory. This innovative technology combined with target audience demographics adds relevance to the traditional ‘frequency and reach’.
Moments in time can be seized many times over thereby providing online publishers with additional advertising inventory capacity and the opportunity for unprecedented campaign performance.
AD+Demand benefits online publishers and content owners by:
- substantially increasing the capacity for ad inventory
- introducing relevance to the ‘frequency and reach’ of ad campaigns
- significantly increasing brand awareness and intent to purchase effects of its advertising inventory
- assisting online publishers to gain higher CPM’s
- providing immediate advertising revenue from their leading international media and advertising partners
- keeping them ahead of the pack in a fast moving market, by providing a QuickStart Option which allows online publishers to realize immediate ROI whilst enhancing their capabilities
- encouraging larger and longer viewing audiences via a free to view model
AD+Demand Key Features
- Precise targeting – the platform facilitates advertising brand messages to be linked to highly charged emotional sporting moments
- Separated source content and advertising – reduces brand conflicts and multiple authoring of content
- Multiple ad types
- watermarks, banner ads, fly-ins and fly-outs overlay source video content ensuring user experience is not impaired and content integrity is maintained
- video advertising supports situations where there is a natural break in play
- LIVE and VOD – greater use and ROI of content inventory over time
- Flash 9, Action Script 3.0 / Flex and Silverlight 2.0* – integrates with market leading client video players (*Silverlight 2.0 expected to be supported by early 2010)
- Abstract architecture – provides stability, scalability and security of content distribution
- Modular design – ease of integration with publisher’s existing systems and flexibility to adapt to evolving business requirements
- Extensive analytics and reporting – obtain timely feedback and analysis on the effectiveness of campaigns and ability to optimise on the fly
- User friendly Ad Manager interface – decreases risk and any costs associated with change management
- Simple and time boxed 3 stage implementation – Requires minimal commitment from publishers resources